Alternative Rural Movement was established by a group of academics, visionaries and professionals of North Balasore at Baliapal. They were driven by their common desire to lead fulfilling lives, through their contributions for themselves, their fellow beings and the community. The organization was registered as a voluntary development organization under the Society Registration Act XXI of 1860, Income Tax Act 12 A & Foreign Contribution Regulation Act 1976.

We have been working in 515 villages of Baliapal, Bhograi and Jaleswar within the fields of health, education, women’s empowerment, sustainable agriculture, natural resource utilization, environment conservation, information technology, relief and rehabilitation. One of our works is the organizing of over 300 Women Self Help Groups (WSGs) across 100 remote rural villages in 16 Gram Panchayats, serving a population of 1,018,748 (21376 families) of Balasore district in the state of Orissa (India).

ARM is located at Baliapal of Balasore district in North Orissa, near the coast of Bay of Bengal. It is filled with an array of flora & fauna, establishing its natural importance. The river Subarnarekha originates from Chhotonagpur Hill and enters Jaleswar and Baliapal blocks and falls in the Bay of Bengal near Kirtania of Bhograi blocks.